Who We Are
2017 Marcom Gold Award Winner
2013 Agency of Excellence Award

Mission Statement

We educate students for a lifetime of success as ethical communication professionals. We build strategic, creative, powerful campaigns for real-world clients. We serve the public interest, locally and globally. We contribute to economic success, sustainability, and social justice for everyone.

Background

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PRactical ADvantage Communications was founded in 2011 and is one of only about 160 student-run agencies within higher education. Our agency is a Department of Communications capstone course option (COMM 474) for majors in the concentrations of Advertising, Entertainment & Tourism Communications, and Public Relations. PRactical ADvantage Communications offers COMM students hands-on experience with real clients, real campaigns, and real world challenges and opportunities. PRactical ADvantage Communications students develop and implement advertising campaigns, events, social media engagement and a variety of public relations activities for local businesses and non-profit organizations. We work within the conceptual structure of Integrated Marketing Communications.