Want to know more about university student-run agencies?
Real World Career Preparation focuses on university student-run communications agencies - places where students in advertising, public relations and related fields get the hands-on experience that's essential when transitioning into the workplace. The book is the first to show how to strategize, finance, launch and develop a successful high-impact practice agency where students will build conceptual skills and a portfolio of work before they finish their college degrees. Real World Career Preparation is a valuable text designed to provide conceptual guidance and strategic direction to administrators, faculty, staff and students. It includes a directory of 158 student-run agencies housed in universities across the United States and internationally.
PRactical ADvantage Communications is featured on the front cover and throughout the book as a model of "best practices" among student agencies.
Dr. Swanson's book is a "must read" guide for anyone who's involved in a student-run agency, or who wants to be.
Swanson, D. J. (2017). Real World Career Preparation: A Guide to Creating A University Student-Run Communications Agency. New York: Peter Lang.