PRactical ADvantage Communications provides innovative communication and branding services for local businesses and nonprofits through strategic planning and communication. By strengthening the knowledge, vision, and creativity of our students we bridge the gap between the classroom and professional world while helping students build strong portfolios and business practices.
We are the student-run advertising, entertainment management, and public relations agency at California State University, Fullerton. Our agency was developed in 2011 as a collaboration between communication students and faculty. Students in PR AD COMM earn credit for their capstone course in Advertising, Entertainment & Tourism Communications, or Public Relations. The agency's purpose is to offer students hands-on experience in a real-world setting, with the support from faculty advisors. PRactical ADvantage Communications provides the opportunity for students to develop and implement advertising campaigns, events, and/or public relations activities for local businesses and non-profit organizations, as well as for programs and student organizations at CSUF.