Find Yourself At Our Student-run Agency
bridging the gap from classrooms to boardrooms
PRactical ADvantage Communications gives students the best possible preparation for a professional career - by allowing students to get hands-on experience developing and executing communication campaigns for "real world" clients in an agency setting.
PRAD's course number has been changed from COMM 464A to COMM 474 effective immediately! The agency also serves students with another class, specifically targeting Entertainment and Tourism majors, in addition to its Advertising and Public Relations class.
l e a d e r s h i p
Become a leader; empower others.
Develop skills to direct, guide and build your team. This is your chance to be an inspiration-- to take responsibility and show courage; a chance to accomplish goals in a timely manner and execute various projects to ultimately make a difference for your client.
n e t w o r k
It's powerful. Relationships are the catalyst for success. Connect with your fellow colleagues to build an enduring and beneficial relationship for your future. Opportunities may arise, and people will refer you-- whether it may be your client, professor or peers at PRAD. They say it's not what you do, but who you know.
s k i l l s
At last, a chance to pursue and excel in what you love in an area you're confident in. Utilize your unique individual skills to its fullest potential. The opportunity to work with real clients will not only give you a real-world experience, but a chance to work diligently with your team and achieve positive results.
Current Clients | Fall 2015
Entrepreneur | Luxury Real Estate Associate in Newport Beach, CA
During her off season, Regina helps children internationally with
learning disabilities, Autism related disorders and behavioral issues.
Regina is currently marketing the newly created Billy55, green tea cigarettes,
(a tobacco and nicotine alternative) domestically, with goals to start licensing internationally in 2016.
What do you expect to gain from this program?
"Insight, learn the process, as well as the psychographics of the millennial mindset & networking."