Find Yourself At Our Student-run Agency
bridging the gap from the classroom to the boardroom
PRactical ADvantage Communications gives students the best possible preparation for a professional career - by allowing students to get hands-on experience developing and executing communication campaigns for "real world" clients in an agency setting.
PR AD COMM serves as a capstone course option for students in Advertising, Entertainment & Tourism Communications, and Public Relations concentrations. PR AD COMM is listed as COMM 474.
For more information about the agency and related curriculum options, contact Dr. Doug Swanson, APR.
l e a d e r s h i p
Become a leader. Empower others.
Develop skills to direct, guide and build your team. This is your chance to be an inspiration-- to take responsibility and show courage; a chance to accomplish goals in a timely manner and execute projects to demonstrate success for your client. Where is your career taking you? Start here.
n e t w o r k
Relationships are the catalyst for success. Learn how to connect with students and clients to build an enduring and beneficial relationship for the future. Opportunities may arise, and people will refer you-- whether it may be your client, professor or peers at PRAD. As they say, sometimes it's not what you do as much as who you know.
s k i l l s
At last, a chance to show your knowledge and skills, for a real client with real-world challenges. Build and run a successful campaign or event, while making the transition from 'student' to 'professional.' There's no better place to get the preparation you need to launch your career in advertising, PR, or event management.
Featured Clients | Spring 2016
Entrepreneur | Luxury Real Estate Associate in Newport Beach, CA
During her off season, Regina helps children internationally with
learning disabilities, Autism related disorders and behavioral issues.
Regina is currently marketing the newly created Billy55, green tea cigarettes,
(a tobacco and nicotine alternative) domestically, with goals to start licensing internationally in 2016.
What do you expect to gain from this program?
"Insight, learn the process, as well as the psychographics of the millennial mindset & networking."
Meet a few of our more than 300 alumni...
Julia Moreno | Casanova Pendrill
Assistant Account Executive
"Getting here did not take perfect grades, but rather the desire to learn and always go above and beyond on any task-- companies appreciate and are eager to hire hungry graduates."
Sam Aresheh | Grapevine PR
President & CEO
"PRAD is the closest experience to working for an actual agency, giving students a lot of real world experience."